The show, which presented some frightening episodes of ghosts, evil
spirits, wicked sorcerers, vampires, vicious creatures etc. was
characteristic of the typical “90's influence” on the Indian TV and it
became very popular among the watchers. The stories of the show were
marked by simplistic actors and actresses, realistic plots and a plain
picture format. Ssshhhh.. Koi Hai… was a horror show unique on its own,
which is why it engendered great suspense, horror and thrill among its
watchers who used to keenly wait every Friday night for the clock to
strike 10, when Ssshhhh.. Koi Hai… would start with its horrid yet
stirring title track and a new episode of unearthly terror would
entertain the watchers. The origin of the devil in the stories were
varied, be it a weird-looking mask, a flat in a Mumbai apartment, a
college or hostel, an outlying area in Rajasthan or anything that can
have even the least likelihood of association with ghosts or evil spirits.
The curiosity of the watchers would escalate as the story progressed:
who could be the victim, how would the sufferer elude or wipe out the
devil etc. At the climax, usually, a divine entity, advice or
deliverance of an experienced person or their own sagacity would help
the sufferer escape the devil. Another significant feature of the show
was that the episodes used to end with the reappearance of the devil.
The first season of the show became very popular among the Indian
audience thanks to its notable episodes which provided outright
entertainment of horror and thrill. The show was free from the
elaborations that fictional shows nowadays utilize, yet it had a
uniqueness which made it sought-after on the Indian TV, and the most
important factor of its popularity being the fact that it was relevant
to that period (2001-02). Some popular episodes of the season were raved
by the watchers as gossip of pastime.